Insights
Case Studies
Learn more about how we've helped transform our past clients' growth strategy and overall business improvement.
Website | Social Media Development
Sargent Logistics
Sargent Logistics is a family-owned transportation and logistics company based in the U.S., specializing in providing freight transportation and logistics services across the region. With a strong reputation for reliability and customer service, Sargent Logistics sought to scale its operations by attracting more qualified driver applicants to meet growing demand.
Challenge
Despite its success in the logistics industry, Sargent Logistics faced a challenge in attracting enough qualified drivers to meet their business needs. Traditional recruitment methods were not delivering the desired results, and the company struggled to effectively engage with potential candidates online. They needed a modern, user-friendly website and a social media presence that could attract and engage top talent for their growing fleet.
Solution
Ridge Theory partnered with Sargent Logistics to help enhance their online presence and recruitment efforts through a new website and strategic social media campaigns.
- Website Development: Ridge Theory built a fully responsive, easy-to-navigate website for Sargent Logistics with the following key features:
- Dedicated Driver Recruitment Page: The website included a streamlined driver application form, making it easier for potential drivers to apply directly online. We ensured the form was mobile-optimized for accessibility on all devices.
- Job Listings & Application Integration: Real-time job postings were integrated into the website, allowing potential applicants to see the most current opportunities and apply directly.
- Testimonials and Trust-Building Content: We added customer and employee testimonials to build trust and provide an inside look at the company culture, attracting more engaged applicants.
- SEO Optimization: The website was optimized for search engines to increase visibility and attract organic traffic, particularly from local searches related to logistics and driving opportunities.
- Social Media Development: Ridge Theory also helped establish a robust social media strategy for Sargent Logistics, focusing primarily on Facebook:
- Targeted Organic Posts: We focused on posting regular updates that highlighted the benefits of working with Sargent Logistics, such as flexible hours, competitive pay, and the family-oriented company culture.
- Community Engagement: Content was designed to engage the local community, sharing news about Sargent Logistics’ impact and showcasing their work and team members.
- Paid Ads on Local Community Boards: To further amplify recruitment efforts, we ran minor paid ads targeting local communities and geographic areas where driver demand was highest. This focused on promoting job openings and directing candidates to the driver application page on the website.
Results
The partnership between Ridge Theory and Sargent Logistics led to impressive outcomes:
- 250% Increase in Driver Applicants: After the website launch and social media campaigns, Sargent Logistics saw a 250% increase in driver applications within the first 6 months. The recruitment efforts through the revamped website and targeted social media posts proved highly effective in engaging new applicants.
- Increased Organic Traffic: With the improved website SEO and social media presence, the company experienced a significant increase in organic traffic to their job listings and application page.
- High-Quality Applicants: The improved user experience and more targeted marketing efforts led to a higher volume of qualified driver applicants, making the hiring process more efficient.
- Cost-Effective Marketing: By focusing on organic growth and investing only modestly in paid ads, Sargent Logistics was able to see a significant return on investment without overspending. The combination of organic and low-budget paid strategies made the marketing efforts both effective and budget-friendly.
Sargent Logistics now has a stronger online presence and a more streamlined process for attracting top talent, all while maintaining a cost-effective marketing approach. Ridge Theory continues to manage their website and social media accounts to ensure their business continues to expand without any hiccups.
Web Design | Digital Transformation
Up-Enterprises
Up-Enterprises is a procurement contractor that has historically focused exclusively on government contracts. Over the years, they have built a strong reputation for delivering reliable and timely services in various government sectors. However, with the business looking to scale, Up-Enterprises wanted to expand its reach into the commercial sector, providing procurement services to a broader range of industries. To accomplish this, they needed a modernized, scalable website that could handle both government and commercial procurement needs.
Client Challenge
The client faced several challenges in transitioning from strictly government work to a more diverse clientele in the commercial sector:
- Website Limitations: The existing website was outdated and geared solely towards government procurement. It did not provide the flexibility to present their commercial offerings in a user-friendly, professional manner.
- Brand Positioning: The client’s branding was heavily associated with government contracting, which limited its appeal to potential commercial clients.
- Lead Generation: The website was not optimized to generate leads for commercial projects, limiting their ability to capture new business opportunities outside of government contracts.
- Online Visibility: The client’s online presence was not optimized for SEO, which hindered their ability to attract potential commercial clients searching for procurement contractors online.
Ridge Theory’s Approach
Ridge Theory was brought on to develop a new, custom website that would serve both government and commercial sectors, with a focus on scaling the business to reach new audiences. Our strategy focused on modern design, SEO optimization, lead generation capabilities, and clear branding.
- Website Redesign & Custom Development: Ridge Theory led a complete redesign of the Up-Enterprises website to ensure it would be suitable for both government and commercial procurement needs. The following key elements were implemented:
- User-Friendly Navigation: A clear, intuitive structure with distinct sections for government contracts, commercial services, and client case studies.
- Responsive Design: The new website was fully mobile-responsive, ensuring it was accessible on any device, increasing usability for potential clients browsing on smartphones or tablets.
- Custom Service Pages: Separate, customized landing pages were created for government procurement services and commercial services, ensuring that both target audiences could easily find relevant information.
- Client Portal Integration: A secure, user-friendly client portal was added to enable current and potential clients to track projects, manage invoices, and communicate directly with Up-Enterprises, improving client satisfaction and engagement.
2. Brand Positioning & Messaging: Ridge Theory worked with the client to rebrand their messaging, making it clear that Up-Enterprises was now open to commercial projects while maintaining its strong foundation in government work. The website copy was rewritten to reflect the client’s dual focus on both government and commercial sectors, highlighting their industry expertise and versatility.
3. SEO & Content Strategy: Ridge Theory conducted extensive keyword research to optimize the website for search engines. By targeting both government procurement-related keywords and commercial procurement terms, the site was optimized to rank higher in search results, leading to increased organic traffic. Additionally, we developed a content strategy that included blogs and case studies, which showcased the client’s success in both sectors, further driving SEO performance.
4. Lead Generation Optimization: Lead capture forms were strategically placed throughout the site to maximize conversions. Clear calls-to-action (CTAs) were added to key pages, prompting visitors to request quotes, schedule consultations, or inquire about services. Ridge Theory also set up automated email marketing campaigns to follow up with potential leads, nurturing them through the sales process.
Scalable Infrastructure: To support the anticipated growth, the website was built on a scalable platform that could easily accommodate future additions, such as a portfolio of commercial projects, client testimonials, and new service offerings. Ridge Theory ensured that the website’s infrastructure could handle the increase in traffic and provide a smooth user experience, even during high-traffic periods.
Results
After the launch of the redesigned website, Up-Enterprises experienced significant improvements in their ability to reach new clients and generate leads. The results include:
- Increased Website Traffic: Organic website traffic increased by 40% within the first six months post-launch, largely due to improved SEO and visibility in both government and commercial sectors.
- Lead Generation Success: Lead capture form submissions increased by 25%, with a notable uptick in commercial inquiries. The client saw a 15% increase in commercial contracts over the following quarter.
- Enhanced Brand Perception: The rebranding and new website design successfully positioned Up-Enterprises as a versatile procurement contractor capable of handling both government and commercial projects. The updated site led to positive feedback from new commercial clients who previously might have overlooked the company.
- Improved Client Engagement: With the introduction of a secure client portal, clients reported higher satisfaction levels, citing easier communication, access to project updates, and streamlined invoice management.
Software Development
Healthcare Digital Transformation Project
We supported a leading healthcare provider in the development of a new medical records management platform. Apart from the rebuild execution, our approach focused on proactive maintenance, cybersecurity, and system optimization to streamline record keeping and size down server loads. The following measurable results were achieved:
